Eastern Connecticut REALTOR® Catherine Howard brings her clients the perfect blend of knowledge, professionalism, and personalized, attentive service.
Catherine tailors her service to meet each client's specific needs, and she's never afraid to do that little bit extra to bring about a smooth transaction. She listens intently, asks questions, and takes the time to understand her clients true needs and desires. She also takes the time to explain every detail in the paperwork, answers questions completely, and stays in touch, so her clients are never left waiting and wondering.
For home sellers, her service begins with correct pricing and flows into individualized marketing and finally, to skilled negotiations and transaction monitoring.
Trends and market dynamics change and no two houses are precisely alike, so Catherine uses her insight into what today's buyers want most, then takes time to analyze the amenities and benefits of both a home and its location before recommending a price. This attention to detail helps assure that her listings are priced right from the first day the home is presented to the market.
Next comes creation of an individualized marketing plan for each home. Catherine enjoys finding the "essence" or "sweet spot" of each home in order to showcase its uniqueness to the widest group of likely buyers - both on line and off. Articulating the features of a home into buyer benefits is a challenge she relishes.
Catherine’s attention to detail extends to buyers as well, as she uses the latest market knowledge to assist buyers in determining a correct offering price on homes they're considering. And of course, her detailed purchase agreements are written with no room for confusion or misinterpretation.
Whether advocating and negotiating for the buyer or the seller, Catherine uses current market facts as a strong negotiating tool.
Catherine strives to give her clients the kind of service and attention that she’d want if she were in their shoes. Among other things, that means making herself accessible in whatever way is most convenient for them - whether it be texting, email, or phone. She also stays in constant touch with listing clients, keeping them apprised of marketing activity and the state of the current real estate market.
Ever ready to advance into the future, Catherine embraces use of the latest in technology to streamline transactions, manage communications, and market her listings to the world.
High-performance green homes are a specialty…
While Catherine is happy to serve all clients in her market, she has a passion for green building and high-performance green homes.
As a result, she works closely with "green" builders, consulting on projects from the ground up and providing them with insight on the features and benefits that today's homebuyers want most.
Marketing these special homes does require expertise, because green construction is from 3% to 10% more costly than traditional building. Much of the added value is within the home's walls - where it can't be seen by buyers so must instead be articulated and demonstrated through facts and figures.
Education thus becomes a part of the marketing mix, and Catherine reaches out to both buyers and buyers' agents to inform them of the economics, durability, and livability of green homes. Toward this end, she creates informative special events and gives presentations to real estate agents, buyers, and community groups.
Catherine's dedication to customer satisfaction, her fun personality, her take-charge attitude, and her drive to succeed soon turns clients into friends. They know she's going to get the job done for them and that she won't let "getting it done" compromise their best interests. Her clients know they can trust her to "tell it like it is" even when it's information they'd rather not hear.
When it's time for you to purchase or sell a home in Eastern CT, call on Catherine Howard -She's "The one to get it done."